Zepto to launch its subscription-based analytics platform, 'Zepto Atom'

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Zepto to launch its subscription-based analytics platform, 'Zepto Atom' - Business Standard

Quick Summary:

The paid subscription for the new product will be launched on May 16 (Friday).

In addition, brands can access data on minute-by-minute sales, customer impressions, conversion rates, and full-funnel visibility into customer purchase behaviour, it said.

Palicha added that the company intends to invest significantly over the next 12 months to improve the product and add new features, including AI-generated customer personas and automated survey functions targeted at specific customer cohorts.